Many falls occur during the night, when older people can feel unsettled or disorientated; this sparked the idea for a unique fall prevention device, discrete enough to sit on a bedside table. Tom brought his vision to life in partnership with his product development team following months of in-depth consumer research, multiple prototypes over two years, followed by comprehensive development and testing. 

After the Bide device had been developed the impact of the product could be seen straight away. Doctor Tom finally had a innovative device that he could place in the hands of his patients, providing them and their families with the reassurance that they had been longing for. At last, falls could now be prevented, enabling people to live independently for longer in their own homes. 

With his long experience in design for manufacture, specialising in plastic injection moulding, Rob managed the development of more prototypes and now of our first product. This utilised +3 years of trials and customer feedback to ensure it is as simple and effective as possible.

As we engage further with our customers many new product ideas are being generated and we rely on Rob to develop them into quality products.